A graduate of Villanova University, with a degree in Communications, Julia Heslin has over 20 years of marketing experience: sponsorship sales and activation, branding, event marketing and production and PR. She is results-oriented and decisive with expertise in building brand awareness, creating unique marketing plans and providing overall client services.
Julia has designed innovative marketing plans and increased sales and brand awareness for Aquafina, Victoria’s Secret PINK, Bombay Sapphire, Bacardi, Lexus, Godiva, Tommy Bahama, HP, The North Face, Coors Light, Red Bull, Hello Kitty, Motorola, The Campbell Soup Co., AT&T, Timberland, Pepsi, and Royal Caribbean.
She has managed brand sponsorships, produced media events and worked with media outlets to generate PR coverage. She has negotiated and implemented sponsorships for clients at The Sundance Film Festival, Maui Film Festival, Miami Film Festival, Bonnaroo, Coachella, Chicago Film Festival, SXSW, celebrity golf tournaments, film premieres, television wrap parties and more.
Julia’s specialties include: sponsorship sales and activation, creation and implementation of unique entertainment marketing plans, strategic and tactical planning, revenue growth, key partnership development and relationships with media, talent and executives in film, television, music, fashion, food and sports.